Trading can be fun and who doesn't want everything to be fair, but since when did these concepts have a logo? Well, 'FairTrade' is a global marketing and cultural effort to make sure that those who harvest/create goods (such as coffee, yum), often from marginalized countries are treated fairly. This means fair payment, creating safe environments and helping everyone along the way create a world where they can sustain themselves and their families. I suppose the basic idea is doing things right, and treating people accordingly.
How do you know? Here is an explanation of some labels you commonly.
